Amazon Must Face Trademark Lawsuit Over Search Results

Amazon.com Inc must face a trademark lawsuit brought by a watchmaker which says the online retailer's search results can cause confusion for potential customers, a federal appeals court ruled.


MTM Special Ops are a military style model of watches which are not sold on Amazon's web site, according to the court ruling. Amazon displays MTM Special Ops in the search field and immediately below the search field, along with similar watches manufactured by MTM's competitors for sale. MTM alleged this could cause customers to buy from one of those competitors, rather than encouraging the shopper to look for MTM watches elsewhere.